Take your home viewing up a notch and witness all your favourite content come to life with the Samsung UE55RU7020KXXU 55" Smart 4K Ultra HD HDR LED TV. With HDR technology you'll get scene-by-scene image mastering, so you'll be able to see the finer details in the picture, even when the setting is dark. Your old favourites will get a new lease of life, and new shows will burst from the screen. Find shows you'll love If you always seem to end up flicking backwards and forwards through all your streaming and TV content platforms, the Universal Guide is going to make life a lot simpler. With all your favourites like Netflix, Prime Video, BBC iPlayer all in one place, switching between your on-demand shows and movies couldnt be easier - you'll get recommendations based on what you love to watch too. Even better, with One Remote functionality, you can control all your connected devices with just the one TV remote, so there will be less clutter on your coffee table. The RU7020 works with Alexa and Google Assistant, so whether you're an Amazon Echo or Google Home household, your new TV will work seamlessly with your setup.