Samsung UE50RU7400 50 Inch Dynamic Crystal Colour HDR Smart 4K TV

Enjoy the latest films in a billion colours with True 4K colour and clarity. Watch non 4k film transformed into stunning 4K.

Dynamic Crystal Colour

Discover crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time.

True 4K colour & clarity

Don't settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

Voice Assistant | Bixby on TV

Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

HDR

Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.

Content Discovery (Universal Guide)

Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

UHD Processor

Relax with a TV that adapts to give you the very best 4K picture.

Clean cable solution

Banish messy cables from sight for a distraction free viewing experience.

Slim Design

A TV designed to look elegant from any angle with a design that gives you less TV and more picture.

Smart Home

Control your compatible smart devices from your sofa for a more connected and safer home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.

*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

One Remote Control

Simple and intuitive control of everything from one remote. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.

Smart Hub

All your content and connected devices in one place, you’re only ever 3 clicks from your favourite shows.*

*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Easy Set-up

Automatically login into your accounts with simple, seamless smartphone* connection and setup. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile** will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.

*Compatible phone and download required of SmartThings App.

Samsung TV Plus

Instant access to the latest 4K UHD movies and content for the whole family. Experience the true potential of your 4K UHD TV straight out of the box.

UHD Dimming

Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. By dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional picture quality.

Specifications

  • Brand Samsung

  • SKU UE50RU7400

  • Resolution Y 3840x2160

  • Resolution X 3840x2160

  • Weight 16.5 kg

  • Screen Diagonal 50.0 in

  • Power RMS 20.0 W

  • ean 8801643677404

Store price

$954.88

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