- Direct Full Array Plus and 100% colour volume for a stunning picture
- Adaptive Sound automatically adjusts the audio
- Content Discovery makes all your favourites easy to find
- Bixby voice assistant gives you hands-free TV control over what's on
- Ambient Mode blends your TV in with the décor
Direct Full Array Plus and 100% colour volume
Upgrade your home entertainment with the Samsung QE49Q70RATXXU 49" Smart 4K Ultra HD HDR QLED TV with Bixby. With 100% Colour Volume, everything looks bold and bright, so there's no more washed out colour. Movies, games and shows look better than ever before.
It's not just about bright colours, Direct Full Array Plus backlighting makes darker scenes clearer, so you'll get a better look at what's lurking in the shadows when you're watching a spooky movie. Just watch out for the jump scare.
The Quantum Processor even upscales older content to 4K-like quality, so when you're relaxing with a classic movie it'll look as good as if it was made today.
Adaptive Sound is really clever. It analyses the acoustics of your room and what you're watching so you get the best possible audio. So when you're watching football you'll get stadium-like sound, and if you're watching a frantic action movie you'll hear speeding cars on both sides during the car chase.
Netflix, Prime Video, BBC iPlayer – there are loads of ways to watch all your favourites on the Q70R Smart TV. And with the Universal Guide you can spend less time flipping around apps and channels as they're all in one handy place. You'll also get recommendations based on what you love to watch.
Bixby voice assistant
Pass the remote? Actually, don't bother – now you can control your TV directly with your voice. Bixby Voice Assistant is here to change the channel for you, all you have to do is ask.
And if you've got other smart gadgets around your house, you can control them too with the SmartThings app.
It even works with Google Assistant and Alexa, so you'll be able to manage your home easily.
Ambient mode helps your QE49Q70RATXXU blend into the background when it's not in use. You can upload pictures and make it suit your home décor – like a big, digital canvas. And with its clean cable feature, loads of wires creating an eyesore are a thing of the past.