6 July 2020

You've probably heard, as of May 25th 2018, GDPR (General Data Protection Regulation) will soon have a major impact on European privacy law. All organizations working with the data of EU citizens will need to be GDPR compliant.

Peddler is all about being direct and transparent with our users, so we're actually excited that the GDPR has given us the chance to update our legal documents! We believe you should own your data, and this law is a step in that direction.

There is a lot of legal jargon, but basically you can be more discerning about what data you share & understand how it's shared.

We've always believed in protecting our user data and using it to create the best experience possible on Peddler which includes getting incredible products by incredible retailers & brands so we hope you choose to stay in the Peddler community. But remember silence isn't permission, so if we don't hear from you, we won't be able to chat again - and we'd really like to continue giving you a new way of shopping with your community. If you're part of the email list, make sure you update your preferences! GDPR requires retailers to keep their customer data in good shape and update it constantly which in turns helps us give you a better experience.

Read below for what this all means!

General Data Protection Regulation (GDPR) compliance program Peddler

The General Data Protection Regulation (GDPR) enhances EU individuals' privacy rights and places significantly enhanced obligations on organizations handling data.

The GDPR is considered to be the most significant piece of European data protection legislation to be introduced in the EU in 20 years. For example, the GDPR requires a higher standard of consent for the use of certain types of data and contains more rights for individuals with regard to access to their data and transfer.

In short, some of the most important features of the GDPR are listed below:

  • Expanded rights for individuals: The GDPR enables individuals to control their data. The rights for individuals in the EU are expanded. If desired, individuals can delete their data and can request a copy of any personal data stored in the company's regard.
  • Compliance obligations: Organizations are required to implement appropriate policies and security protocols, conduct privacy impact assessments, keep detailed records on data activities and enter into written agreements with vendors.
  • Data breach notification and security: Organizations have to report certain data breaches to data protection authorities, and under certain circumstances, to the affected data subjects. The GDPR also requires organizations to implement additional security measures.
  • New requirements for profiling and monitoring: The GDPR places additional obligations on organizations engaged in profiling or monitoring behavior of EU individuals.
  • Increased Enforcement: The GDPR provides a central point of enforcement for organizations with operations in multiple EU member states by requiring companies to work with a lead supervisory authority for cross-border data protection issues. Under the GDPR, authorities can fine organizations up to the greater of €20 million or 4% of a company's annual global revenue.

At Peddler we believe the privacy of our users should be protected. Peddler is a unique group buying platform that uses anonymous data from the community (not individual-level data) to create unprecedented discounts on the products you want. Sometimes we analyse data using third party tools. Please opt-in to take advantage of our group buying power - so we can keep providing you the best prices on the best brands. For more info check out our Privacy Policy and Terms and conditions.
In order to comply to the GDPR, you are able to:

Right to information

You have the right to an understandable and transparent explanation of how we handle your personal data and which rights you can exercise in that connection. Our privacy policy explains in detail what information we collect from you and how we handle your data.

Right of inspection

You have the right to request access from us at any time in the data that we have available about you.

Right to correction

You have the right to have your personal data corrected if they are incorrect or outdated and / or to have them supplemented if they are incomplete.

Right to object

You have the right to object to the processing of your data if you do not agree with the way we process your personal data. This right applies to the data we use for direct marketing. So you can ask us to no longer use your data for personalized recommendations on the website. In addition, this right also applies to other data that we use from you based on our legitimate interest. For example, you can choose to erase the data about your surfing and search behavior.

Right to data portability

You have the right to receive data that you have given to us in the context of the agreement (s) that you have concluded with us so that you can keep this data in a database of yours or of another party.

Right to restriction

You have the right to request restriction of the processing of your data. This means that we may keep your data but do not use it. This right arises in a number of cases. If you believe this is the case, you can contact us through customer service.

Right to be forgotten / request to delete account

You have the right to request that we remove all information that we have about you. When you submit a request to delete your account, we will remove data that is traceable to you except for the data that we must or may store on the basis of the law.

Right to file a complaint

You have the right to file a complaint about how we handle your data. To do so, contact customer service. Finally, you have the right to turn to a higher authority for Personal Data with your complaint.

Opt out / Do not track

We use Google Analytics, Google Ads, Facebook Ads, Hubspot, Hotjar, in order to better understand our users' needs and to optimize Peddler's service and experience.

We use Mollie to process retailer payments. Our payment processors we will never use personal information to identify individual users or to match with further data on an individual user. If you want to opt out of any of these parties, please let us know by contacting [email protected]. We will help to opt you out!

Google Analytics

We use Google Analytics to get more insight in how we can improve our services. Google Analytics is a widely used traffic analytics tool that allows website owners to get real time insight into how their site is being used, how much, and by whom. With this tool we are able to research how users find the website, how users move around on it, for how long they stay on it and where they go from there. For further details, please see Google’s privacy policy by clicking on this link.

Google Ads

We use Google Ads to collect data about activities that does not personally or directly identify you when you visit Peddler, the website of entities for which we serve advertisements, or the websites and online services where we display advertisements. This information may include the content you view, the date and time that you view this content, the products you purchase or your location information. We use the information to serve you more relevant ads (retargeting). We collect information on the ads we serve you and what ads you click on. For further details, please see Google's privacy policy by clicking on this link.

Facebook Ads

We may use the data you take on our site to serve you more relevant ads on Facebook (retargeting). We collect information on the ads we serve you and what ads you click on. For further details, please see Facebook's privacy policy by clicking on this link.


We use Hubspot to articulate the value we bring our users. Hubspot provides tools to do inbound marketing. This software allows us to measure page views, to land page conversions and to measure the added value of our service. For further details, please see Hubspot's privacy policy by clicking on this link.


We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. For further details, please see Hotjar's privacy policy by clicking on this link.


We use Mollie to process secured payments. For further details, please see Mollie's privacy policy by clicking on this link

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