GDPR
6 July 2020
You've probably heard, as of May 25th 2018,
GDPR (General Data Protection Regulation)
will soon have a major impact on European privacy law.
All organizations working with the data of EU citizens will
need to be GDPR compliant.
Peddler is all about being direct and transparent with our users,
so we're actually excited that the GDPR has given us the chance
to update our legal documents! We believe you should own your data,
and this law is a step in that direction.
There is a lot of legal jargon, but basically you can be more discerning
about what data you share & understand how it's shared.
We've always believed in protecting our user data and using it to create the best
experience possible on Peddler which includes getting incredible products by
incredible retailers & brands so we hope you choose to stay in the Peddler
community. But remember silence isn't permission, so if we don't hear from
you, we won't be able to chat again - and we'd really like to continue
giving you a new way of shopping with your community. If you're part of
the email list, make sure you update your preferences!
GDPR requires retailers to keep their customer data in good shape
and update it constantly which in turns helps us give you a better experience.
Read below for what this all means!
General Data Protection Regulation (GDPR) compliance program Peddler
The General Data Protection Regulation (GDPR) enhances EU individuals'
privacy rights and places significantly enhanced obligations on organizations
handling data.
The GDPR is considered to be the most significant piece of European
data protection legislation to be introduced in the EU in 20 years.
For example, the GDPR requires a higher standard of consent for the
use of certain types of data and contains more rights for individuals
with regard to access to their data and transfer.
In short, some of the most important features of the GDPR are listed below:
- Expanded rights for individuals: The GDPR enables individuals to control
their data. The rights for individuals in the EU are expanded. If desired,
individuals can delete their data and can request a copy of any personal data stored in the company's regard.
- Compliance obligations: Organizations are required to implement appropriate
policies and security protocols, conduct privacy impact assessments,
keep detailed records on data activities and enter into written
agreements with vendors.
- Data breach notification and security: Organizations have to report certain
data breaches to data protection authorities, and under certain circumstances,
to the affected data subjects. The GDPR also requires organizations to
implement additional security measures.
- New requirements for profiling and monitoring: The GDPR places additional
obligations on organizations engaged in profiling or monitoring behavior
of EU individuals.
- Increased Enforcement: The GDPR provides a central point of enforcement
for organizations with operations in multiple EU member states by requiring
companies to work with a lead supervisory authority for cross-border data
protection issues. Under the GDPR, authorities can fine organizations
up to the greater of €20 million or 4% of a company's annual global revenue.
At Peddler we believe the privacy of our users should be protected.
Peddler is a unique group buying platform that uses anonymous data from
the community (not individual-level data) to create unprecedented discounts
on the products you want. Sometimes we analyse data using third party tools.
Please opt-in to take advantage of our group buying power - so we can keep
providing you the best prices on the best brands. For more info check out
our Privacy Policy and Terms and conditions.
In order to comply to the GDPR, you are able to:
Right to information
You have the right to an understandable and transparent explanation
of how we handle your personal data and which rights you can exercise
in that connection. Our privacy policy explains in detail what
information we collect from you and how we handle your data.
Right of inspection
You have the right to request access from us at any time in
the data that we have available about you.
Right to correction
You have the right to have your personal data corrected if
they are incorrect or outdated and / or to have them supplemented
if they are incomplete.
Right to object
You have the right to object to the processing of your data if
you do not agree with the way we process your personal data.
This right applies to the data we use for direct marketing.
So you can ask us to no longer use your data for personalized
recommendations on the website. In addition, this right also applies
to other data that we use from you based on our legitimate interest.
For example, you can choose to erase the data about your surfing and
search behavior.
Right to data portability
You have the right to receive data that you have given to us in
the context of the agreement (s) that you have concluded with us
so that you can keep this data in a database of yours or of another party.
Right to restriction
You have the right to request restriction of the processing
of your data. This means that we may keep your data but do not use it.
This right arises in a number of cases. If you believe this is the case,
you can contact us through customer service.
Right to be forgotten / request to delete account
You have the right to request that we remove all information that
we have about you. When you submit a request to delete your account,
we will remove data that is traceable to you except for the data that
we must or may store on the basis of the law.
Right to file a complaint
You have the right to file a complaint about how we handle your data.
To do so, contact customer service. Finally, you have the right to turn
to a higher authority for Personal Data with your complaint.
Opt out / Do not track
We use Google Analytics, Google Ads, Facebook Ads, Hubspot,
Hotjar, Mollie.com in order to better understand our users'
needs and to optimize Peddler's service and experience.
We use Mollie to process retailer payments. Our payment processors we will
never use personal information to identify individual users or to match with
further data on an individual user. If you want to opt out of any of these
parties, please let us know by contacting [email protected].
We will help to opt you out!
Google Analytics
We use Google Analytics to get more insight in how we can improve our services.
Google Analytics is a widely used traffic analytics tool that allows website
owners to get real time insight into how their site is being used, how much,
and by whom. With this tool we are able to research how users find the website,
how users move around on it, for how long they stay on it and where they go
from there. For further details, please see Google’s privacy policy by
clicking on this link.
Google Ads
We use Google Ads to collect data about activities that does not personally
or directly identify you when you visit Peddler, the website of entities
for which we serve advertisements, or the websites and online services
where we display advertisements. This information may include the content
you view, the date and time that you view this content, the products you
purchase or your location information. We use the information to serve
you more relevant ads (retargeting). We collect information on the ads
we serve you and what ads you click on. For further details,
please see Google's privacy policy by clicking on this link.
Facebook Ads
We may use the data you take on our site to serve you more relevant ads on
Facebook (retargeting). We collect information on the ads we serve you
and what ads you click on. For further details, please see Facebook's
privacy policy by clicking on this link.
Hubspot
We use Hubspot to articulate the value we bring our users.
Hubspot provides tools to do inbound marketing. This software
allows us to measure page views, to land page conversions and
to measure the added value of our service. For further details,
please see Hubspot's privacy policy by clicking on this link.
Hotjar
We use Hotjar in order to better understand our users' needs and to optimize
this service and experience. Hotjar is a technology service that helps us
better understand our users experience (e.g. how much time they spend on
which pages, which links they choose to click, what users do and don't like, etc.)
and this enables us to build and maintain our service with user feedback. Hotjar
uses cookies and other technologies to collect data on our users' behavior and
their devices (in particular device's IP address (captured and stored only
in anonymized form), device screen size, device type (unique device identifiers),
browser information, geographic location (country only), preferred language
used to display our website). Hotjar stores this information in a
pseudonymized user profile. For further details, please see Hotjar's
privacy policy by clicking on this link.
Mollie
We use Mollie to process secured payments. For further details,
please see Mollie's privacy policy by clicking on this link
